How to promote a young music edition company ?
In 2007 we composed a song and produced a video clip for a fake band of hip hop. We used facebook and word of mouth to create the buzz. The result, millions of views on Youtube on Daylimotion (in the early days of facebook), articles in the main newspapers and on many blogs, and presence on prime time tv show. We finaly signed a licence deal with Universal Music. The music was broadcasted on MTV, MCM etc...
