For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole Home vacation rentals in many countries. The challenge: For its arrival in Europe, HomeAway asked us to make a breaktrough communication in order to emerge on an already crowded market. The idea: To make everyone remember a simple truth : unique places make unique vacation memories, we decided to turn an iconic landmark of worldwide tourism, the Eiffel tower, into a home. 4 lucky winnners steped in History by being the first to sleep over up there. The result : more than 2,5 billion impressions, 28 millions view on Facebook live, 25,2 millions euros of earned media values.
We worked in close collobaration with "Mairie de Paris" and the aclaimed french architect Benoit Leleu to create the stunning hausmanian apartement at the first floor of the eiffel tower.
Sleepover ( UK, France, USA, Japan )