Nissan seized the opportunity of the release of the new Nissan Juke Hybrid in Europe this summer to make a fully functional Juke Hybrid Rally Tribute prototype. By recreating the Juke Hybrid Rally Tribute inspired from the 1971 240Z, Nissan draws from its history to make an audacious and surprising communication around the prototype: a 3-minute film breaking from the current short-format trend, a PR campaign and an international digital campaign.
With this new campaign, Nissan surprises the industry with a singular and outstanding experience within the automotive world. A unique model for an extraordinary communication. recreating draws from around breaking. Nissan surprises the industry with a singular and outstanding experience among the automotive world.
