In 2021, Schweppes wanted to enlarge its customers base by telling people Tonic is more than a cocktail beverage. After winning the pitch, we created the new European brand platform “I like it Like that”. The film is presenting different iconoclast ways of enjoying the legendary Tonic. With clear reference to several movie genre - Schweppes is each year a partner of the Cannes Films Festival - the uplifting film is accompanied by a remix of the classic tune “I like it like that”. Prod: SoLab / Director: Romain Chassaing.
Platform conception and TVC : Philippe & Carl
Creative team / Print : Cyrielle Declarey et Pauline Sénechaud
